As leaders a big part of our work is ensuring the know-why – fostering and sharing an understanding of work culture and values. This is a continuing, long-term co-creative process that does not happen overnight. An important part of this work is shaping and sharing stories, using the past as a shaper of the future to give meaning to events. As stories are told in the present, they become a partner in shaping the future.
To successfully change, it is important to understand the past as well as dream for the future. Storytelling as a method and tool has real power to foster dialogue, reveal culture and create a shared vision:
- Storytelling makes complex situations and phenomena accessible and provides details that can be used to build action plans for change and improvement.
- Stories reveal values and principles embedded in a culture that are often hidden from the naked eye.
- Stories make visible driving forces for change that are not revealed when direct questions are asked.
- Stories provides a platform for understanding different perspectives. It breaks down barriers and builds bridges of trust.
- Stories highlight turning points that can be used to facilitate innovation and change.
Through storytelling and dialog, we strengthen structure, identity and culture. It is how we tell our story.