To be successful, your story needs to start with the company’s core mission and then offer a compelling and inspiring future vision. You want to answer: How are the changes you make today helping you achieve your vision for tomorrow?
Don’t Just Tell Employees Organizational Changes Are Coming — Explain Why by Morgan Galbraith
I can’t stress enough the importance of proper communication around all changes, from the large transformations on down. Effective communication is effective change management.
I’ve discussed the need to be able to identify changes to strategic plans and use that to inspire, inform, empower, and engage.
Always spend the time on a good communication plan:
| Information to Communicate (What) |
Objective (Why) |
Target Audience (Who to) |
Frequency (When) |
Start Date (When) |
End Date (When) |
Media (How) |
Responsible (Who from) |
Deliverable | Comments |
| What to people need to know | o Determine site readiness to start the project
o Define resource needs and availability |
Tailor the communication to specific audiences. The same information is sometimes presented different ways | How often? | Start date | End Date | From face-to-face to all the other communication tools available in the modern workplace. Be creative | Who is responsible for completing the communication | What will execution look like |
Investigations of a Dog 
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