Goals, Objectives and Transparency

Organizations, projects and teams have goals and objectives, and often these terms are used interchangeably. When I’m trying to be good on nomenclature, I use the following standard definitions:

Goal is generally described as an effort directed towards an end. In project management, for example, the term goal is to three different target values of performance, time and resources. To be more specific, the project goal specifies the desired outcome (performance), the specific end date (time) and the assigned amount of resources (resources). A goal answers to “What” is the main aim of the project. 

An Objective defines the tangible and measurable results of the team to support the agreed goal and meet the planned end time and other resource restrictions. It answers to “How” something is to be done.

I think many of us are familiar with the concept of SMART goals. Lately I’ve been using FAST objectives.

From “With Goals, FAST Beats SMART” by Donald Sull and Charles Sull

Transparency provides the connective tissue, and must be a primary aspect of any quality culture. Transparency is creating a free flow within an organization and between the organization and its many stakeholders. This flow of information is the central nervous system of an organization and it’s effectiveness depends on it. Transparency influences the capacity to solve problems, innovate, meet challenges and as shown above, meet goals.

This information flow is simply that critical information gets to the right person at the right time and for the right reason. By making our goals transparent we can start that process and make a difference in our organizations.

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