Microfeedback for Adjusting Behaviors

Previously I’ve talked about defining the values and behavior associated with quality culture. Once you’ve established these behaviors, a key way to make them happen is through microfeedback, a skill each quality professional, supervisor, and leader in your organization should be trained on.

We are all familiar with the traditional feedback loop: you receive feedback, reflect on it, make a plan, and then take action. This means feedback is given after a series of actions have taken place. Feedback addresses a few key observations for future improvements. In a situation when actions and sequences are quite complicated and interdependent, feedback can fail to provide useful insights to improve performance. Micro-feedback potentially can be leveraged to prevent critical mistakes and mitigate risks, which makes it a great way to build culture and drive performance.

Micro-feedback is a specific and just-in-time dose of information or insights that can reduce gaps between the desired behavioral goals and reality. Think of it as a microscope used to evaluate an individuals comprehension and behavior and prescribe micro-interventions to adjust performance and prevent mistakes.

Microfeedback, provided during the activity observed, is a fundamental aspect of the Gemba walk. These small tweaks can be adapted, and utilized to provide timely insights and easy-to-accomplish learning objectives, to drive deep clarity and stay motivated to modify their performance

Where and when the microfeedback happens is key:

1. Taskbased microfeedback focuses corrective or suggestive insights on the content of a task. To provide higher impact focus micro-feedback on the correct actions rather than incorrect performance. For example “Report this issue as an incident…”

2. Process-based micro-feedback focuses on the learning processes and works best to foster critical thinking in a complex environment. For example, “This issue can be further processed based on the decision tree strategies we talked about earlier.”

3. Self-regulation-based micro-feedback focuses on giving suggestive or directive insights helping individuals to better manage and regulate their own learning. For example, “Pause once you have completed the task and ask yourself a set of questions following the 5W2H formula.”

For microfeedback to be truly successful it needs to be in the context of a training program, where clear behavorial goals has been set. This training program should include a specific track for managers that allows them to provide microfeedback to close the gap between where the learner is and where the learner aims to be. This training will provide specific cues or reinforcement toward a well-understood task and focus on levels of task, process, or self-regulation.

During change management, provide positive micro-feedback on correct, rather than incorrect, performance. This can be very valuable as you think about sustainability of the change.

Leveraged sucessful, but well trained observers and peers, microfeedback will provide incremental and timely adjustments to drive behavior.

The Walk of the Gemba

What is a “Gemba” – a slight rant

Gemba, as a term, is here to stay. We’re told that gemba comes from the Japanese for “the actual place”, and people who know more than me say it probably should translate as “Genba” but phonetically it uses an “m” instead and as a result, it’s commonly referred to as gemba – so that’s how it is used. Someday I’ll see a good linguistic study of loan words in quality circles, and I have been known to fight against some of the “buzz-terminess” of adopting words from Japanese. But gemba is a term that seems to have settled in, and heck, English is a borrowing language.

Just don’t subject me to any more hour-long talks about how we’re all doing lean wrong because we misunderstood a Japanese written character (I can assure you I don’t know any Japanese written characters). The Lean practitioner community sometimes reminds me of 80s Ninja movies, and can be problematic in all the same ways – you start with “Enter the Ninja” and before long it’s Remo Williams baby!

So let’s pretend that gemba is an English word now, we’ve borrowed it and it means “where the work happens.” It also seems to be a noun and a verb.

And if you know any good studies on the heady blend of Japanophobia mixed with Japanophilia from the 80s and 90s that saturated quality and management thinking, send them my way.

I think we can draw from ethnography more in our methodology.

The Importance of the Gemba Walk

Gemba is a principle from the lean methodology that says “go and see” something happening for real – you need to go and see how the process really works. This principle rightly belongs as one of the center points of quality thinking. This may be fighting words but I think it is the strongest of the principles from Lean because of the straightforward “no duh” of the concept. Any quality idea that feels so straightforward and radical at the same time is powerful.

You can think of a gemba through the PDCA lifecycle -You plan, you do it, you decide on the learnings, you follow through.

Gemba seen through the PDCA lense

This is all about building a shared understanding of problems we all face together by:

  1. Observation of specific issues where things don’t go as intended, listening to the people who do the work.
  2. Discussion of what those issues mean both in the details of operations but also on a wider strategic level.
  3. Commitment to problem solving in order to investigate further – not to fix the issue but to have the time to delve deeper. The assumption is that if people understand better what they do, they perform better at every aspects of their job

Gemba walks demonstrate visible commitment from the leadership to all members of the organization. They allow leadership to spread clear messages using open and honest dialogue and get a real indication of the progress of behavioral change at all levels. They empower employees because their contributions to site results are recognized and their ideas for continuous improvements heard.

Conducting a Successful Gemba Walk

Elements of a Successful Gemba

Plan Effectively
Define your goalWhat is it that you want to do a gemba walk for? What do you hope to find out? What would make this activity a success? A successful walk stresses discovery.
Set a scopeWhich areas will you observe? A specific process? Team? This will allow you to zoom into more detail and get the most out of the activity.
Set a themeWhat challenges or topics will you focus on? Specific and targeted gemba walks are the most effective. For example, having a emba focusing on Data Integrity, or area clearance or error reduction.

Picking the right challenge is critical. Workplaces are complex and confusing, a gemba walk can help find concrete problems and drive improvement linked to strategy.
Find additional viewpointsWho else can help you? Who could add a “fresh pair of eyes” to see the big questions that are left un-asked. Finding additional people to support will result in a richer output and can get buy in from your stakeholders.
Get supportBring visibility and sponsorship for your gemba. Ensure all stakeholders are aware and on board.
Plan the Logistics
Identify Suitable TimeFind a suitable time from the process’ perspective. Be sure to also consider times of day, days of the week and any other time-based variations that occur in the process.
Find right locationWhere should you see the process? Also, do you need to consider visiting multiple sites or areas?
Map what you’ll seeDefine the process steps that you expect to see.
Build an agendaWhat parts of the process will you see in what order? Are there any time sensitive processes to observe?
Share that agendaSharing your agenda to get help from the operational owner and other subject matter experts.
Doing the Gemba Walk
Explain what you are doingPut people at ease when you’re observing the process.

When you are on the walk you need to challenge in a productive yet safe manner to create a place where everyone feels they’ve learned something useful and problems can be resolved. It pays to communicate both the purpose and overall approach by explaining the why, the who, and the when.
Use your agendaKeep some flexibility but also make sure to cover everything.
Ask open questionsOpen discussion and explore the process challenges.
Ask closed questionsUse this to check your understanding of the process.
Capture reality with notesTake notes as soon as possible to make sure you recall the reality of the situation.
CoachAs a coach, your objective is not to obtain results – that’s the person you’re coaching’s role – but to keep them striving to improve. Take a step back and focus on dismantling barriers.
What did you learnWhat did you expect to see but didn’t? Also, what did you not expect to happen?

The ask questions, coach, learn aspect can be summarized as:
  1. Visualize the ideal performance with your inner eye

  2. Spot the specific difficulty the person is having (they’ll tell you – just listen)

  3. Explain that (though sometimes they won’t want to hear it)

  4. Spell out a simple exercise to practice overcoming the difficulty.
After the Gemba Walk
What did you learn?Were challenges widespread or just one offs? Review challenges with a critical eye. The best way I’ve heard this explained is “helicopter” thinking – start n a very detailed operational point and ascend to the big picture and then return to the ground.
Resolve challenges with a critical eyeDefine next steps and agree which are highest priority. It is a good outcome when what is observed on the gemba walk leads to a project that can transform the organization.
Take actionFollow-through on the agreed upon actions. Make them visible. In order to avoid being seen only as a critic you need to contribute firsthand.
Hold yourself to accountShare your recommendations with others. Engage in knowledge management and ensure actions are complete and effective.
Key points for executing a successful GEMBA

Gemba Walks as Standard Work

You can standardize a lot of the preparation of a gemba walk by creating standard work. I’ve seen this successfully done for data integrity, safety, material management, and other topics.

Build a frequency, and make sure they are often, and then hold leaders accountable.

WhoBest Practice FrequencyMinimum Recommended Frequency
First line supervisorsEach shift, multiple timesEach shift
Team leaders in individual unitsDaily covering different shifts2 per week
Unit/Department heads1 per day1 per week
Leadership team1 per day1 per month
Internal customers and support (e.g. purchasing, finance, HR)1 per month1 per quarter
Frequency recommendation example

Going to the Gemba for a Deviation and Root Cause Analysis

These same principles can apply to golden-hour deviation triage and root cause analysis. This form of gemba means bringing together a cross-functional team meeting that is assembled where a potential deviation event occurred. Going to the gemba and “freezing the scene” as close as possible to the time the event occurred will yield valuable clues about the environment that existed at the time – and fresher memories will provide higher quality interviews. This gemba has specific objectives:

  • Obtain a common understanding of the event: what happened, when and where it happened, who observed it, who was involved – all the facts surrounding the event. Is it a deviation?
  • Clearly describe actions taken, or that need to be taken, to contain impact from the event: product quarantine, physical or mechanical interventions, management or regulatory notifications, etc.
  • Interview involved operators: ask open-ended questions, like how the event unfolded or was discovered, from their perspective, or how the event could have been prevented, in their opinion – insights from personnel experienced with the process can prove invaluable during an investigation.

You will gain plenty of investigational leads from your observations and interviews at the gemba – which documents to review, which personnel to interview, which equipment history to inspect, and more. The gemba is such an invaluable experience that, for many minor events, root cause and CAPA can be determined fairly easily from information gathered solely at the gemba.