Brain-Friendly Principles for Document Design

Whether creating Work-as-Prescribed in our documents, or Work-as-Instructed in our training materials, it is important to consider good cognitive practices. If we start from two principles we quickly can start doing some amazing things.

Organize resources so it’s easy to understand. Reduce cognitive load by breaking information down into small, digestible chunks and arranging them into patterns that make sense to the individual. Always start by giving an overview so individuals know how all the smaller chunks fit together.
Use visuals. The brain has an incredible ability to remember visual images so you must exploit that as you look for ways to reinforce key learning points. Create tools that are primarily visual rather than word-based. Use images in place of text (or at least minimize the text). Use videos and animations to help people understand key concepts.

We can drive a lot of effectiveness into our processes by structuring information to make complex documents more transparent and accessible to their users. Visual cues can provide an ‘attention hierarchy’, making sure that what is most important is not overlooked. People tend to find more usable what they find beautiful, and a wall of text simply looks scary, cumbersome, and off-putting for most people. I am a strong advocate of beauty in system design, and I would love to see Quality departments better known for their aesthetic principles and for tying all our documents into good cognitive principles.

Cognitive Load Theory

Cognitive load theory (CLT) can help us understand why people struggle so much in reading and understanding contracts. Developed by John Sweller, while initially studying problem-solving, CLT postulates that learning happens best when information is presented in a way that takes into consideration human cognitive structures. Limited working memory capacity is one of the characteristic aspects of human cognition: thus, comprehension and learning can be facilitated by presenting information in ways minimizing working memory load.

Adapted from Atkinson, R.C. and Shiffrin, R.M. (1968). ‘Human memory: A Proposed System and its Control Processes’. In Spence, K.W. and Spence, J.T. *The psychology of learning and motivation*, (Volume 2). New York: Academic Press. pp. 89–195

Structure and Display

Information structure (how the content is ordered and organized) and information display (how it is visually presented) play a key role in supporting comprehension and performance. A meaningful information structure helps readers preserve continuity, allowing the formation of a useful and easy-to-process mental model. Visual information display facilitates mental model creation by representing information structures and relationships more explicitly, so readers do not have to use cognitive resources to develop a mental model from scratch.

Leveraging in your process/procedure documents

Much of what is considered necessary SOP structure is not based on how people need to find and utilize information. Many of the parts of a document taken for granted (e.g. reference documents, definitions) are relics from paper-based systems. It is past time to reinvent the procedure.

Visual Management

In the organizational world Visual Management is a management system that attempts to improve organizational performance through connecting and aligning organizational vision, core values, goals and culture with other management systems, work processes, workplace elements, and stakeholders, by means of stimuli, which directly address one or more of the five human senses (sight, hearing, feeling, smell and taste). These stimuli communicate quality information (necessary, relevant, correct, immediate, easy to-understand and stimulating), which helps people make sense of the organizational context at a glance by merely looking around. It is a management approach that utilizes either one or more of information giving, signaling, limiting or guaranteeing (mistake-proofing/ poka-yoke) visual devices to communicate with “doers”, so that places become self-explanatory, self-ordering, self-regulating and self-improving.

Function	Definition	Replaces the Practice of
Transparency	The ability of a process (or its parts) to communicate with people through organizational and physical means, measurements, and public display of information Transparency stimulates people to move outside the confines of particular job responsibilities and to see the larger scale of their work	Information held in people‟s minds and on the shelves.
Discipline	Making a habit of properly maintaining correct procedures by transforming the abstract concept of discipline into directly observable concrete practices Address the six basic questions (the what, the where, the who, the how, the how many and the when)	Warning, scolding, inflicting punishments, dismissing etc.
Continuous Improvement	Focused and sustained incremental innovation Makes organizational learning visual with high ability to respond to people’s ideas	Static organizations or big improvement leaps through considerable investment.
Job Facilitation	Conscious attempt to physically and/or mentally ease people’s efforts on routine, already known tasks, by offering various visual aids	Expecting people to perform well at their jobs without providing them any aids.
On-the-Job Training	Learning from experience or integrating working with learning.	Conventional training practices or offering no training.
Creating Shared Ownership	A feeling of possessiveness and being psychologically tied to the objectives	Management dictation for change efforts, vision and culture creation.
Management by Facts	Use of facts and data based on statistics	Management by subjective judgement or vague terms.
Simplification	Constant efforts on monitoring, processing, visualizing and distributing system wide information for individuals and teams	Expecting people to monitor, process and understand the complex system wide information on their own.
Unification	Partly removing the boundaries and creating empathy within an organization through effective information sharing	Fragmentation or “this is not my job” behavior

The functions of Visual Management

Seven elements of good problem-solving

Logic

Perhaps more than anything else, we want our people to be able to think and then act rationally in decision making and problem-solving. The basic structure and technique embodied in problem solving is a combination of discipline when executing PDCA mixed with a heavy dose of the scientific method of investigation.

Logical thinking is tremendously powerful because it creates consistent, socially constructed approaches to problems, so that members within the organization spend less time spinning their wheels or trying to figure out how another person is approaching a given situation. This is an important dynamic necessary for quality culture.

The right processes and tools reinforce this as the underlying thinking pattern, helping to promote and reinforce logical thought processes that are thorough and address all important details, consider numerous potential avenues, take into account the effects of implementation, anticipate possible stumbling blocks, and incorporate contingencies. The processes apply to issues of goal setting, policymaking, and daily decision making just as much as they do to problem-solving.

Objectivity

Because human observation is inherently subjective, every person sees the world a little bit differently. The mental representations of the reality people experience can be quite different, and each tends to believe their representation is the “right” one. Individuals within an organization usually have enough common understanding that they can communicate and work together to get things done. But quite often, when they get into the details of the situation, the common understanding starts to break down, and the differences in how we see reality become apparent.

Problem-solving involves reconciling those multiple viewpoints – a view of the situation that includes multiple perspectives tends to be more objective than any single viewpoint. We start with one picture of the situation and make it explicit so that we can better share it with others and test it. Collecting quantitative (that is, objective) facts and discussing this picture with others is a key way in verifying that the picture is accurate. If it is not, appropriate adjustments are made until it is an accurate representation of a co-constructed reality. In other words, it is a co-constructed representation of a co-constructed reality.

Objectivity is a central component to the problem solving mindset. Effective problem-solvers continually test their understanding of a situation for assumptions, biases, and misconceptions. The process begins by framing the problem with relevant facts and details, as objectively as possible. Furthermore, suggested remedies or recommended courses of action should promote the organizational good, not (even if subconsciously) personal agendas.

Results and Process

Results are not favored over the process used to achieve them, nor is process elevated above results. Both are necessary and critical to an effective organization.

Synthesis, Distillation and and Visualization

We want to drive synthesis of the learning acquired in the course of understanding a problem or opportunity and discussing it with others. Through this multiple pieces of information from different sources are integrated into a coherent picture of the situation and recommended future action.

Visual thinking plays a vital role in conveying information and the act of creating the visualization aids the synthesis and distillation process.

Alignment

Effective implementation of a change often hinges on obtaining prior consensus among the parties involved. With consensus, everyone pulls together to overcome obstacles and make the change happen. Problem-solving teams communicates horizontally with other groups in the organization possibly affected by the proposed change and incorporates their concerns into the solution. The team also communicates vertically with individuals who are on the front lines to see how they may be affected, and with managers up the hierarchy to determine whether any broader issues have not been addressed. Finally, it is important that the history of the situation be taken into account, including past remedies, and that recommendations for action consider possible exigencies that may occur in the future. Taking all these into consideration will result in mutually agreeable, innovative solutions.

Coherency and Consistency

Problem-solving efforts are sometimes ineffective simply because the problem-solvers do not maintain coherency. They tackle problems that are not important to the organization’s goals, propose solutions that do not address the root causes, or even outline implementation plans that leave out key pieces of the proposed solution. So coherency within the problem-solving approach is paramount to effective problem resolution.

Consistent approaches to problem-solving speed up communication and aid in establishing shared understanding. Organizational members understand the implicit logic of the approach, so they can anticipate and offer information that will be helpful to the problem-solvers as they move through the process.

Systems Thinking

Good system thinking means good problem-solving.